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What are my data's level of measurement?

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Interval

Fixed measurement units with no absolute, or fixed, zero point

Scientific measures used to record the distance between values are highly reliable.

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Ordinal

Numbers assigned to objects or events representing the rank order

It is more informative than nominal data;however, gaps between the values aren't equal so a mean cannot be used to assess central tendency.

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Ratio

Numbers representing fixed measuring units and having an absolute zero point

Values come from fixed points in time so they are historicaly grounded and may not represent predictive value.

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Nominal

Variables whose values have no mathematical interpretation

This data is easy to generate from closed questions, large amounts of questions can be collected quickly, and it offers increasing reliability.

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